From identifying your audience’s purchasing patterns to revealing growth opportunities, market research is indispensable if you’re looking to expand. That’s particularly true if you’re looking to grow on a global scale.
You might want to look into getting a market research translation for that. Here’s the problem: Finding a proper translation service provider isn’t easy. This type of translation is unlike any other.
That’s why we’re here, though. In this article, we’ll dive into the nuances of market research translation and what makes us the perfect fit for your business.
What Is Market Research Translation?
Market research translation is the process of transferring surveys, questionnaires, and market research reports from the source language to the targeted language.
This type of translation helps business owners identify the most effective strategy to appeal to markets of different backgrounds. It’s not just about re-writing words from one language to another, though.
A proper market research translation conveys all the complexities and technicalities of the original document in a way that’s culturally appropriate to the targeted language.
That’s why it’s better to use native speakers of the targeted language for that type of translation.
Our Market Research Translation Process
Through years of experience, we’ve developed an effective market research translation process that ensures the highest quality in the most optimal time.
Thorough Research
After we receive your original market research document, we start the most crucial phase of the translation project: The research.
That’s the stage where we understand the context and purpose of the market research and identify the equivalent terms and concepts in the targeted culture.
Translation and Localization
This is where our expert translators shine the most. Using the most up-to-date translation strategies, we transfer the inherent meaning of the original text from the source culture to the targeted one.
It’s not just about translation, though. We also edit, rephrase, add, and delete sections of the original document to ensure that each word is as appealing to the target audience as possible.
Editing and Proofreading
Just because the translation is done doesn’t mean the process is over. After all, we wouldn’t be the best translation service provider in Dubai if we didn’t have a rigorous editing and proofreading process.
From grammar and spelling to punctuation and structure, our team reviews every word and paragraph in the translation to ensure it conveys the intended meaning.
Back Translation
At the client’s request, we can conduct a back translation as a final quality-assurance measure. Back translation is the process of translating a text from the targeted language to the source language.
We make sure to bring a separate translator who didn’t participate in the translation process to do it. Then, we compare the back translation and the original document to ensure that our original translation was as accurate as possible.
Why Choose Us?
Yes, you can find plenty of agencies offering professional market research translation services out there. So, why choose us?
Subject-Matter Experts
We’re not into generalist translators. We assign our projects to the ones who are subject-matter experts in their industry. So, you know our market research translators know what they’re doing.
You’ve probably read the same thing on every translation agency’s website, though. What makes us special? The fact that we don’t rely on translators alone.
We also hire marketing professionals to ensure that the style of our translation is appealing to your target audience.
Quick Delivery
We believe that high-quality translation doesn’t need to take too much time. So, we’ve developed an efficient process that streamlines our workflow, allowing us to produce quality translation quickly.
You can bring us the most culturally complex market research project out there, and you’d still get a fast turnaround.
Cultural Deliberation
No matter how careful a translator is in their choice of words, a word-for-word market research translation will always be too static, incoherent, and might even be inappropriate.
That’s why we don’t just focus on translation. We tailor our work to the customs, interests, and preferred dialect of the targeted culture to offer your business the biggest chance to appeal to said market.
Our Market Research Translation Services
Our team can help you translate a wide variety of market research documents. These include:
- Survey forms
- Feedback forms
- Questionnaires
- Interviews
- Market research reports
- Interviews
- Marketing materials
- Legal documents
- Global expansions
- Investment decisions
- Global partnerships
Whatever your market research translation needs are, our team can offer you exactly what you’re looking for.
Market Research Translation Industries
We’ve been in the industry for a long time, so we’ve managed to gather translators who are experts in various fields. These include:
- Health and wellness
- Travel and tourism
- Oil and gas
- Finance
- Legal matters, And more.
Read More: Annual Report Translation.
Final Thoughts
Ultimately, market research translation is about more than transferring words from one language to another. It’s about understanding the targeted audience, its customs, interests, and emotions to ensure your translation is appealing and culturally appropriate.
Needless to say, one small mistake can cost you your audience. That’s why, at Alsun Translation Services, we hire native translators and marketing professionals to give your audience the accurate and appealing translation they need.
So, contact us, get your quota, send us your file, then sit back and watch us work our magic.
FAQs
Does a market research translation affect data quality?
Of course! If your market research document is poorly translated, your survey/questionnaire won’t gather accurate data. As such, you won’t be able to follow the most effective strategy to appeal to foreign audiences.
Do you use machine translation?
As valuable as machine translation (MT) might be, it’s not advanced enough to offer the necessary cultural nuances your market research translation needs. So, we prefer to stick to our expert translators to offer the accurate, culturally sensitive work you’re looking for.
Do you keep the data in the market research confidential?
We take confidentiality quite seriously, conducting regular audits and data security checks to ensure we keep your data private.
